Art and antique auctions
With Interbid Live there is no need to slow the auction down when people are bidding
from the Internet. Also if people can be encouraged to use the Internet rather than
the phone you can save money on supplying clerks to man the phones and avoid
the auction slowing down when people are bidding over the phone.
There is a version of Interbid Live designed to handle the fixed increment type of
bidding used at art and antique auctions. That is, it can be set for example to
automatically change from $10 increments to $20 at say $200. So to broadcast a call
of $180, $190, $200, $220, $240, etc. all the broadcaster has to do is to keep clicking the
same button.
Catalogues
Interbid Live is designed to run straight off auction houses existing catalogues
on the web, without the need for any modification. Interbid Live will also find
and use any thumbnail or full size pictures of the lots. In most cases Interbid
Live can pick up all the information it needs to run straight of the auction houses
existing web site.
Dynamic Lot Display
The dynamic lot display runs automatically off the webcast, it displays
the lot number, a picture of the lot, its description and the progression of the
biddding to the people at the auction rooms.
Servers
In addition to the program for the broadcaster at the auction, a major part of Interbid Live
runs on a central auction server. This server has to be very well connected
to the Internet and so is generally located at an Internet Service Provider.
Auction houses have the choice of setting up their own servers or renting time
on Interbid's server. Interbid has a server located in Adelaide, South Australia
and plans to install more servers in the near future.
Conclusions
Imagine having an extra row or two of bidders at all your auctions,
the sucess of online auctioniung has proven that people want to bid from
their homes and offices. Webcasting combines the excitment of a live auction
with the convience of Internet bidding. Webcasting is very attactive to
sellers; it is simply the future of live auctions.